Ready to get serious about online marketing?

Untitled design (7)I’m Kelly — let’s get to know each other! Whether you’re an entrepreneur who’s just starting out or a seasoned business professional, I can help you go from stressed out to sighing with relief when it comes to elevating your marketing game, cultivating a community that is truly engaged with your business and impacting your bottom line the way you want.


Build trust. Educate and enlighten. Be helpful. Shine.

Whether it’s social media, blogs, email marketing, newsletters or anything in between, being a successful marketer isn’t about luck or chance. Build systems that work and give you the power back in your business. I’ve spent over a decade inside of one of Canada’s largest financial services organizations. I know how big business does it and I can help you too.

Knowing what to say or how to say it isn’t just about talking. It’s about listening to what your audience wants, curating and sharing really great stuff and delivering value. Every time.

Why work with me? Because I take the time to thoroughly understand your business, define and develop a voice for your brand and help you get the most out of your content marketing. I’m a marketing and communications professional with over 20 years experience as a technical writer, user experience analyst and social media strategist.

I’m also the Founder and Lead Consultant of Squarely Social.



No matter the industry, digital marketing is a hot topic. I deliver powerful, engaging talks that inspire audiences and spark new ideas.

Recent and upcoming engagements:





Are you looking for some one-on-one help with your digital marketing? If you’ve been relying on the “spray and pray” methods that don’t generate solid business returns and you’re ready to focus on the art and science of strategic community building with the help of an expert by your side, let’s start a conversation.


I’m available for custom in-house workshops or training, focused on your business or industry with practical, hands-on tips and enough theory so that it all makes sense.

Give me a shout

What others say

“Strategic, tactical, creative, insightful, reliable: Kelly brought all of this and so much more to her work on the SHEday 2018 social media campaign. A wonderful partner who helped us achieve results!”

Alison Kirkland, Director of Communications & Client Services, Womens’ Enterprise Centre of Manitoba

“I had the pleasure of working with Kelly to establish a social media presence for a large national insurance company.  Her insight, drive, and passion for customer advocacy played a large part in the success of our launch.  I would highly recommend her for helping you connect with your prospects and customers.”

Chris Jansen, Assistant Vice-President, Great-West Life

“We enjoyed working with Kelly. She was able to answer our questions and brought new insight and perspectives to our marketing.”

Debbie Moore, Victor Custom Shirts

“Working with Kelly was an absolute pleasure. She quickly identified a missing piece in my social media marketing strategy. Great advice I was able to implement immediately.”

Ken Sawatzky, Magician

“Just wanted to say what a great job you did presenting on social media. Informative, interesting, very well spoken, very confident, comfortable and effective. Top marks!.”  

Marlene Klassen, Assistant Vice-President, Media & Public Relations, Great-West Life

“Useful, thoroughly planned content delivered with integrity! I appreciate the dedication behind this presentation, it felt very focused and industry oriented. This seems a novel approach to using a valuable tool in every day practice.”

Workshop attendee, Facebook for Business